# And That’s Strategy: Digital First, Fan Forward Broadway Marketing

> Broadway marketing and media production agency\. Audience research, social, influencer, partnerships, events, music videos and docu\-series for The Great Gatsby, Maybe Happy Ending and more\.

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## Pages
- [Home](https://andthatsstrategy.com/)

## Portfolio
- [The Notebook](https://andthatsstrategy.com/portfolio/the-notebook/): And That’s Strategy leads social and influencer strategy for The Notebook’s North American tour: ongoing content, PR packages for 36 creators across 5\+ cities, and influencer attendance that builds local buzz market by market\.
- [The Great Gatsby on Broadway](https://andthatsstrategy.com/portfolio/the-great-gatsby/): And That’s Strategy has led organic social, influencer and brand partnerships, and original media for The Great Gatsby on Broadway since before opening\. Zero to more than 75,000 followers before opening night, the best\-performing Broadway musical on social in the 2023\-24 season, an Empire State Building partnership, music videos, a 2025 Clio Entertainment shortlist and three Platinum Muse Awards\.
- [Maybe Happy Ending](https://andthatsstrategy.com/portfolio/maybe-happy-ending/): And That’s Strategy is on the marketing team for Maybe Happy Ending, winner of six 2025 Tony Awards including Best Musical\. We lead organic social and influencer activations and produce original media for the show, including a music video turned around in four days\. Three 2026 Silver Telly Awards\.
- [The Heart](https://andthatsstrategy.com/portfolio/the-heart/): For The Heart, And That’s Strategy runs social and partnered with And That’s Showbiz on Keep Up, a docu\-series that brought fans inside a new musical’s development and built anticipation before Broadway\.

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