Building Anticipation Before Broadway

Overview
The Heart was a new musical in development. Our goal was to build audience interest before it reached Broadway.

Our Role
We partnered with And That’s Showbiz to create “Keep Up,” a behind-the-scenes docu-series that invited fans into the creative process from day one.

What We Did

• Launched a first-of-its-kind docu-series partnership

• Took fans behind the curtain of musical development

• Released episodic content to build long-term anticipation

• Positioned the show as a story fans could follow and support early

Results

• Early fan investment before Broadway debut

• Strong anticipation and conversation around the show

• Deeper emotional connection with future audiences

Why It Worked
By letting fans in early, we turned development into a shared journey—not just a launch.