About Us
The Agency Behind Broadway’s Next Obsessions
We expand what theatre marketing can be—where digital storytelling, traditional media, and live experiences work together to build cultural moments that sell out houses and shape fandoms. Our approach to musical theater marketing is audience development: organic social on TikTok, Instagram, and YouTube, creator and influencer partnerships, and content made to reach people who have never bought a ticket.
We’re not the social team at the end of the chain. We’re the partner who builds the story from the first brainstorm to the final standing ovation.
Part of And That’s Media Group, alongside our sister platform
And That’s Showbiz.
Broadway's marketing partner.
Theatre doesn’t thrive on templates, and neither do we. We architect campaigns that honor the artistry of each production—merging digital innovation, experiential marketing, and community-building strategies.From shaping the first spark of an idea to amplifying the final ovation, we help productions find their voice, grow their fanbase, and create momentum that lasts long after opening night.
Organic Growth
+75,000 followers for The Great Gatsby
Massive Reach
10M+ campaign video views across platforms
Award-Winning
6 Tony Awards for client Maybe Happy Ending. 7 Silver Telly Awards. 3 Platinum Muse Awards. Shorty Award winner. 2025 Clio shortlist.
Top Performer
#1 Broadway musical social performer and highest follower count of any Broadway musical, 2023-2024 Season.
What we do
Organic Social Media
Launch Campaigns
Creative Production
Social + Community
Paid Media
Brand Partnerships
Influencer Activations
Event Production
Case Studies
The Great Gatsby
And That’s Strategy ran the organic social media and TikTok campaign for The Great Gatsby on Broadway, growing the accounts from zero to more than 75,000 followers before opening night. The best performing Broadway musical social media of the 2023-2024 season, and the highest follower count of any Broadway musical of that season. Forbes reported more than 350,000 followers across platforms and one video with over 3.8 million impressions. The account produced repeated multi-million-view organic hits, including collaborations with Olympians and Bachelorette cast members and a Russo Brothers appearance teasing their next Marvel film. Shortlisted for a Clio Award. Three Platinum Muse Awards.
Maybe Happy Ending
And That’s Strategy ran social media strategy and content for Maybe Happy Ending, which won six 2025 Tony Awards including Best Musical. We led the social strategy that turned fan devotion into measurable momentum.
The Heart
A first-of-its-kind partnership with And That’s Showbiz the “Keep Up” docu-series brought fans
behind the curtain of a new musical’s development, driving anticipation before Broadway.
The Notebook
We lead social and influencer strategy for The Notebook’s North American tour—producing ongoing content, coordinating PR packages for 36 creators across 5+ cities, and managing influencer attendance to build local buzz market by market.
The Great Gatsby
And That’s Strategy ran the organic social media and TikTok campaign for The Great Gatsby on Broadway, growing the accounts from zero to more than 75,000 followers before opening night. The best performing Broadway musical social media of the 2023-2024 season, and the highest follower count of any Broadway musical of that season. Forbes reported more than 350,000 followers across platforms and one video with over 3.8 million impressions. The account produced repeated multi-million-view organic hits, including collaborations with Olympians and Bachelorette cast members and a Russo Brothers appearance teasing their next Marvel film. Shortlisted for a Clio Award. Three Platinum Muse Awards.
Maybe Happy Ending
And That’s Strategy ran social media strategy and content for Maybe Happy Ending, which won six 2025 Tony Awards including Best Musical. We led the social strategy that turned fan devotion into measurable momentum.
The Heart
A first-of-its-kind partnership with And That’s Showbiz. the “Keep Up” docu-series brought fans behind the curtain of a new musical’s development, driving anticipation before Broadway.
The Notebook
We lead social and influencer strategy
for The Notebook’s North American tour—producing ongoing content, coordinating PR packages for 36 creators across 5+ cities, and managing influencer attendance to build local buzz market by market.
How we think
01
Curation
We identify the stories and moments that truly resonate with audiences, focusing on what sparks conversation and engagement.
02
Collaboration
We work seamlessly with agencies, producers, and artists to turn ideas into cohesive, high-impact campaigns.
03
Amplification
We elevate the content that already works, turning audience excitement into measurable buzz and ticket sales.
04
Speed
We move at the pace of conversation, executing campaigns quickly to stay relevant and impactful.
05
Scale
We deliver Broadway-quality creative across all platforms while maintaining speed, consistency, and reach.
Meet the team
Katharine Quinn
NY
Imani Russell
NY
Es Um
NY
Connor Macchi
NY
Ashley Chiu
LA
Mason Bray
NY
Cavan Hendron
NY
Brian Truong
NY
Aiden Cloud
NY
Aeron James
London
Emma Balk
NY
Edgar Leal
Brian Truong
Hannah Kulawiak
Nile Andah
Tori Smith
Jacob Rivera-Sanchez
Trusted by theatre’s boldest producers and creators.
“Their ability to develop, engage, and harness the power of fandom is second to none.”
Mark Shacket, Executive Producer, The Great Gatsby, in Forbes, February 2026
insights and updates
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Let’s talk
We build Broadway’s next big stories. Let’s start yours. Whether you’re launching a new show, amplifying an existing production, or creating an unforgettable fan experience, we’re ready to collaborate.