Music Videos and Docu-Series for Broadway

Bespoke media

Music videos, docu-series and capture for Broadway shows

And That’s Strategy produces original media for Broadway productions: music videos, lyric videos, docu-series and archival capture. Full production, not repurposed footage, made by the same team that runs the show’s social, so every piece is built to be distributed.

What we produce

Music videos

Concept, shoot and edit for a show’s songs, from a single-day turnaround to a multi-location production.

Lyric videos

Designed, animated pieces that carry a cast recording release or a single.

Docu-series

Episodic, behind-the-scenes storytelling that follows a show from development through opening.

Capture

Single-camera and multi-camera archival capture with professional sound sync and full dynamic edits.

Selected work

Maybe Happy Ending: a music video produced and released in four days. “Helperbots in Times Square” won a 2026 Silver Telly Award for Arts and Entertainment, and “Maybe Happy Recommending” won Silver for Vertical Video Series. Case study.
The Great Gatsby: music videos for the show, including “Green Light Mashup,” a 2026 Silver Telly Award winner for Music, Dance and Performance. Case study.
The Heart: “Keep Up,” a docu-series produced with And That’s Showbiz that brought fans inside a new musical’s development before New York. Case study.
“A Gil Brentley Christmas”: a Shorty Awards Silver Honor for Music Video.
Hot Mess: the “Let It Out” music video for the musical at The Other Palace, London.

Award links are on our press page.

Common questions

Why would a Broadway show make a music video?

A music video gives a show a piece of content that travels outside the theatre: it introduces the score, gives the cast something to share, and gives fans something to repost. It also becomes the strongest asset in the show’s paid media.

How fast can you turn around a music video?

For Maybe Happy Ending we concepted, shot, edited and released a music video in four days. Most productions run two to four weeks from concept to release.

What is a Broadway docu-series?

An episodic behind-the-scenes series that follows a production through development, rehearsals and opening. For The Heart we produced “Keep Up” with And That’s Showbiz to build anticipation before the show reached New York.

Do you also handle distribution?

Yes. Because we run the show’s social channels, every piece is planned with its release and its cutdowns in mind, and it feeds the organic calendar, creator program and paid media.

Make something for your show

Tell us the song, the story or the moment. We reply on the next business day.

Start a conversation