Press
Press
And That’s Strategy in the Press
Coverage of And That’s Strategy, a Broadway marketing and media production agency, and of founder Katharine Quinn’s work on The Great Gatsby, Maybe Happy Ending and other productions.
Coverage
The New York Times · August 2024
Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers
Sarah Bahr on how Broadway shows use creators, with Katharine Quinn on building Gatsby into one of the most followed shows of the 2023-24 season.
Bloomberg Opinion · November 2024
Charli D’Amelio Can Turn TikTok Likes Into Broadway Ticket Sales
Jessica Karl on TikTok and Broadway ticket sales, quoting Katharine Quinn, director of social media for The Great Gatsby, on why filmed productions grow live audiences.
Forbes · February 2026
The Architect Behind Broadway’s Buzziest Campaigns Launches Agency
Marc Hershberg on the launch of And That’s Strategy, with Great Gatsby executive producer Mark Shacket on the team’s ability to “develop, engage, and harness the power of fandom.”
BroadwayWorld · February 2026
Katharine Quinn Launches ‘And That’s Strategy’ Digital Marketing Agency
The launch announcement: organic social, paid digital, influencer activations, brand partnerships, event production and creative production for Broadway.
Theatrely · 2025
Katharine Quinn Talks the Future of Broadway Marketing
A long-form interview on how the approach differs show to show and platform to platform.
Dallas Voice · 2025
Strategic Moves
Rich Lopez profiles Katharine Quinn, named a Broadway Woman to Watch, on bringing digital strategy to Broadway’s biggest shows.
Broadway Podcast Network · 2025
Digital Media and Marketing with Katharine Quinn
Empowered Artist Collective, episode 119: the tools, systems and values behind running a Broadway marketing and media company.
Recognition
Telly Awards 2026
Silver, Vertical Video Series: “Maybe Happy Recommending”
Telly Awards 2026
Silver, Music, Dance and Performance: “Green Light Mashup”
Telly Awards 2026
Silver, Arts and Entertainment: “Helperbots in Times Square”
Shorty Awards
Silver Honor, Music Video: “A Gil Brentley Christmas”
Clio Entertainment 2025
Shortlist: The Great Gatsby
Muse Creative Awards 2025
Three Platinum Awards
Press inquiries
For interviews, comment on Broadway marketing, or background on any of our campaigns, email the team. We respond on the next business day.
inquiries@andthatsstrategy.com
For Katharine Quinn’s speaking and personal press, see katharinequinn.com.