THE GREAT GATSBY

Updated September 2026

And That’s Strategy has led organic social, influencer and brand partnerships, and original media for The Great Gatsby on Broadway since before opening. We grew the accounts from zero to more than 75,000 followers before opening night and made it the best-performing Broadway musical on social in the 2023-24 season. Partnerships include the Empire State Building lighting; influencer work reached Olympians and a Russo Brothers appearance. Music videos, a 2025 Clio Entertainment shortlist, and three Platinum Muse Awards.

Challenge:

Turn a familiar story into a digital phenomenon.

Strategy:

Build a fandom before Broadway and carry that momentum into a multiyear, global hit.

Execution:
  • High-res music videos
  • Viral trend creation
  • Influencer integration
Results:
  • 75,000+ organic followers pre-opening
  • Viral videos with millions of views
  • Coverage in The New York Times and Dallas Voice
  • Sustained Broadway run into Year 2

The Great Gatsby on Broadway

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