Challenge:

Turn a familiar story into a digital phenomenon.

Strategy:

Build a fandom before Broadway and carry that momentum into a multiyear, global hit.

Execution:

• High-res music videos
• Viral trend creation
• Influencer integration

Results:

• 75,000+ organic followers pre-opening
• Viral videos with millions of views
• Coverage in The New York Times and Dallas Voice
• Sustained Broadway run into Year 2