The Notebook is a hit new Broadway musical based on the beloved novel and iconic film, telling the lifelong love story of Allie and Noah. The production captivated audiences with its emotional storytelling, stunning performances, and critically acclaimed music.
We partnered with the production to shape its digital presence and amplify fan excitement leading into and throughout its Broadway run. Our role focused on turning emotional connection into sustained audience engagement and ticket demand.
Developed emotion-driven digital storytelling to capture the heart of the show
Activated fan communities and social engagement around key moments
Translated audience love into measurable growth across digital channels